The homepage of a website is one of the most important pages. If a user has a search engine or a link to the homepage, he has questions that must be answered within a few seconds.
– What is this about?
– What does the site offer?
– What can I do here?
– Why should I be here – and not somewhere else?
These questions can be answered by text or picture on the homepage. The important thing is, however, that the questions are also answered! Again and again I see home with dennen that is not the case. So there is always the risk that the user feels lost and the questions are not answered and clicks the back button.